On 14 June, countries throughout every region of the world organize a huge variety of events and activities to celebrate World Blood Donor Day, from football matches to free concerts, and from mobile blood donation clinics to monumental decorations. Events are held to raise awareness of the need for safe blood and blood products and to thank voluntary unpaid blood donors for their life-saving gifts of blood. The theme of this year's World Blood Donor Day campaign is, “Every blood donor is a hero”.
WHO and partners have decided to focus the 2012 campaign on the idea that every one of us can become a hero simply by giving blood. The everyday hero responds to an immediate need, whatever the conditions, despite inconvenience, putting the needs of others above their own. Voluntary blood donors come from all walks of life, all regions, backgrounds, religions and ages. By choosing to donate blood without getting paid, these individuals commit an "heroic" act, a gesture of human solidarity with the power to save lives. Some of them do so dozens of times over several decades.
The Brussels based United Nations Regional Information Centre for Western Europe - UNRIC provides information on UN activities to the countries of the region. It also provides liaison with institutions of the European Union in the field of information. Its outreach activities extend to all segments of society and joint campaigns, projects and events are organized with partners including the EU, governments, the media, NGOs, schools and local authorities.
United Nations Regional Information Centre for Western Europe (UNRIC Brussels)
Residence Palace, Rue de la Loi/Wetstraat 155, Block C2,7th and 8th floor, Brussels 1040, Belgium
Tel.: +32 2 788 8484 / Fax: 32 2 788 8485