Thursday, 31 July 2014

UN in your language

#ActNow, Save Later: new UN social media campaign launched

actnow2Since the year 2000, almost 1 million people have lost their lives to disasters caused by natural hazards. 2 billion people have been affected. 1 trillion dollars in damage was caused.

The Act Now, Save Later campaign– a joint initiative of the United Nations Development Programme (UNDP) and the United Nations Office for the Coordination of Humanitarian Affairs (OCHA) – sheds light the exorbitant cost of recovery assistance following natural disasters, and urges wealthy nations to spend now in order to save later.

The social media campaign calls on member states to boost funding for disaster preparedness in order to significantly reduce the often devastating economic impact that floods, earthquakes, and other natural disasters have particularly on developing nations.

The campaign aims to raise awareness of the stark economic and human costs of natural disasters. Not only have natural disasters killed more than a million people and affected over a quarter of the global population since 2000; they have also cost the world upwards of US$1 trillion.

“Investing in preparedness saves thousands of lives and billions of dollars later,” said Helen Clark, UNDP Administrator.

 

The campaign’s animated video draws attention to the fact that every single dollar of aid spent on preventing and mitigating disasters saves an average of seven dollars in humanitarian disaster response. The video – which features colorful imagery produced by New York-based company Ataboy – also calls on the global community to help raise awareness of disaster prevention needs by sharing the video via social media platforms, for example by using the hashtag #actnow on Twitter.

Currently, the international community spends only 1% of aid on disaster preparedness, despite it being an important investment against natural hazards. Not only does it provide the humanitarian community with valuable time when disasters strike, but it gives vulnerable people a buffer against repeated crises, which can push them further into poverty.

Join the campaign: www.actnowsavelater.org | use #actnow in your tweets.

 

Useful links:

 

Source: UNDP Press Release

externallinks-icon120x120 MDG Report 2014

MDG-2014-English-web-cover

Social Media

facebook32x32 Dblue twitter32x32 Dblue vimeo32x32 Dblue Issuu dark blue 32
UNRIC Social Media

 

infoPoint32x32 Dblue Latest Products:

 Backgrounders on Ukraine, Iraq

 Library Newsletter - July 2014
(new websites, information material, videos and publications)

 UNRIC Newsletter, June

pdfIcon tiny UNRIC Partnerships - Ed. No2, Spring 2014

externallinks-icon120x120External link (non-UN):

whatsinblue

When the Security Council approaches the final stage of negotiation of a draft resolution the text is printed in blue... What's in Blue helps interested UN readers keep up with what might soon be "in blue".

externallinks-icon120x120External link (non-UN):

securitycouncilreport