Drop by drop: Still time to make a difference

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DBD logo ENMore than 1,000 submissions have been entered into the “Drop by Drop: the Future we want”, the European Newspaper Ad Competition with about one week until the 29 February deadline to enter the comptetition.

“We are delighted that once again European “artivists” have answered our call, and have by the thousands shown how they care in a creative way, which we hope will inspire people to take action,” says UNRIC Director Afsané Bassir-Pour, the main organizer in partnership with the Brussels Office of the UN Environment Programme (UNEP). “But we want more ads and although many of the ads are great, we want even more quality. There is still time to design an ad that can make a difference”

Already submissions have been entered from 40 of the 48 European Countries which are Member States of the UN.

The task in the Drop by Drop Competition is to design a Newspaper Ad to inspire others to preserve water for us now, and for future generation. Dozens of newspapers have joined the UN in a media partnership and many of them will publish the winning ad and other inspired entries to the competition.

The Nordic Council of Ministers, the organ of cooperation of the 5 Nordic countries, donates the first prize a 5,000 Euro cash prize which will be handed over to the winner at an award ceremony in Copenhagen. The Council of Ministers is among several institutions, NGOs et cetara, that will exhibit a sample of the Competition´s top ads.

The Drop by drop competition is a part of the Future We Want, the UN Global Conversation in the run up to the Rio+20 UN conference on sustainable development in June this year.