Wednesday, 23 October 2019

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Water - DbD

Drop by Drop

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More than 1,000 submissions have been recorded now when less than two weeks are to go until the 29 February deadline in the Drop by Drop, UN European Ad competition. This time the “In Focus” is on the competition´s theme: Water. Did you know that 120 million Europeans lack access to clean water? Did you know it takes 15,000 liters of water to produced 1 kilo of beef? And a child dies every 20 seconds due to lack of sanitation caused by the absence of clean water? We look at all these issues and what to expect from the Rio+20 conference.

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# Article Title
1 The keys to success
2 Drop by drop: Still time to make a difference
3 What you eat as important as what you drink
4 Rio+20 Panel: A more sustainable growth model
5 Making water a human right
6 A Spanish testimony on a threatened “Waterland”

Related Links:

cinema icon3 Questions to Connie Hedegaard, European Commissioner for Climate Action and Member of the High-level Panel on Sustainable Development.


  • 97 % of earth’s water is in the oceans. Only 3 % of the earth’s water can be used as drinking water. 75 % of the world’s fresh water is frozen in the polar ice caps.

  • 884 million people still do not have access to safe drinking water. However, 1.7 billion have gained such access since 1990.

  • The average distance that women in Africa and Asia walk to collect water is 6 kilometres.

  • 2.6 billion people lack access to basic sanitation services, such as toilets or latrines.

  • Each day 5,000 children die due to preventable water and sanitation-related diseases.

  • Average water use ranges from 200-300 litres a person a day in most countries in Europe to less than 10 litres in countries such as Mozambique

  • People living in the slums of Jakarta, Manila and Nairobi pay 5 to 10 times more for water than those living in high-income areas in those same cities and more than consumers in London or New York.

  • In Manila, the cost of connecting to the utility represents about three months' income for the poorest 20% of households, rising to six months' in urban Kenya.

  • In many places of the world, a staggering 30 to 40% of water or more goes unaccounted for due to water leakages in pipes and canals and illegal tapping.

  • The production of 1 kilogram of:
    o rice requires 3,000 litres of water
    o maize requires 900 litres of water
    o wheat requires 1,350 litres of water
    o beef requires 16,000 litres of water
  • Between now and 2025, it is expected that the world will need 17% more water to grow food for the increasing populations in developing countries and that total water use will increase by some 40%.


1st United Nations World Water Development Report 'Water for People, Water for Life' (WWDR1, 2003),
the United Nations Population Fund (UNFPA) publication "Global Population and Water: Access and Sustainability"
and NASA Earth Observatory’s The Water Cycle