{"id":253982,"date":"2023-09-22T12:10:51","date_gmt":"2023-09-22T10:10:51","guid":{"rendered":"https:\/\/unric.org\/en\/?p=253982"},"modified":"2023-09-22T12:11:16","modified_gmt":"2023-09-22T10:11:16","slug":"lights-camera-sustainable-action","status":"publish","type":"post","link":"https:\/\/unric.org\/en\/lights-camera-sustainable-action\/","title":{"rendered":"Lights, camera, sustainable action!"},"content":{"rendered":"
As the 78th<\/sup> United Nations General Assembly gets underway in New York, media companies and their role in advancing the Sustainable Development Goals<\/a> (SDGs) are in the spotlight.<\/p>\n Adopted by all UN member states in 2015, the SDGs are a universal call to action to end poverty, protect the planet and create a fairer society by 2030. With new global conflicts, the rise of mis- and disinformation and the intensifying climate crisis, urgent action is needed, and the media has a part to play. In 2018, the UN founded the SDG Media Compact<\/a> to create a strong partnership with the industry to advance these crucial goals.<\/p>\n Attracting multi-generational audiences across the world, the media and entertainment industry has the power to shape the public\u2019s perception of global issues. It is also at the forefront of the information integrity crisis.<\/p>\n With just over seven years left to achieve the SDGs, and faced with rising media fatigue and disinformation, the industry is getting creative in the fight to sustain SDG momentum. Many companies have found innovative ways to promote sustainable development.<\/p>\n Using lyrics from Stromae to Marvin Gaye, the 17 chansons pour changer le monde<\/em><\/a> (17 songs to change the world) podcast produced by French-speaking radio channel N Group discusses each of the 17 SDGs.<\/p>\n Belgium and the world\u2019s blue friends, The Smurfs, are also using their fame for good, for example teaming up with the European Union and the UN to launch the 2023 EU Beach Clean-up campaign<\/a>.<\/p>\n The media industry’s sustainable revolution is not limited to promoting the SDGs. From production companies and TV channels to new agencies and international entertainment brands, many European businesses are undergoing a transformation to become more sustainable and inclusive.<\/p>\nMaintaining SDG momentum<\/strong><\/h4>\n
A changing industry<\/strong><\/h4>\n