{"id":52578,"date":"2022-07-06T14:59:03","date_gmt":"2022-07-06T12:59:03","guid":{"rendered":"https:\/\/unric.org\/en\/?p=52578"},"modified":"2022-07-25T09:45:14","modified_gmt":"2022-07-25T07:45:14","slug":"united-nations-launches-the-football-for-the-goals-initiative","status":"publish","type":"post","link":"https:\/\/unric.org\/en\/united-nations-launches-the-football-for-the-goals-initiative\/","title":{"rendered":"United Nations Launches the Football for the Goals Initiative"},"content":{"rendered":"
Today, on the first day of UEFA Women\u2019s EURO 2022, the United Nations is launching Football for the Goals, a new United Nations initiative that provides a platform for the global football community to engage with and advocate for the Sustainable Development Goals (SDGs). <\/strong><\/p>\n The Union of European Football Associations (UEFA), which unveiled in December 2021 its own sustainability strategy \u201cStrength through Unity<\/a> focusing on human rights and the environment, joins the initiative as its inaugural member.<\/p>\n A UN-led and managed initiative, Football for the Goals (FFTG) will tap into the power of football not only to raise awareness and recognition of the SDGs, but to achieve behavioral change and sustainable practices in the football industry and to inspire the game\u2019s global fan-base.<\/p>\n FFTG launched with a virtual event at 08:00 a.m. (EST) \/ 14:00 p.m. (CET) today featuring a conversation with UN Deputy Secretary-General Amina J. Mohammed and UEFA President Aleksander \u010ceferin. Available on demand at UN YouTube platform<\/a> and Football for the Goals landing page<\/a>.<\/p>\n Football stakeholders \u2013 from confederations, national associations, leagues, and clubs, to players, players\u2019 associations, supporters, as well as media and commercial partners – are invited to join FFTG and become active agents of change by committing to adopt the principles of sustainable development and human rights, develop sustainable business practices and act as SDG champions. Members will use their visibility and outreach power via tournaments, players, corporate brand exposure, media and fan communities to raise the profile of the SDGs through amplification and advocacy. Through their commitments, they will raise awareness of the SDGs and demonstrate how sustainable practices can be mainstreamed through any business model, including sport.<\/p>\nAgents of change<\/strong><\/h3>\n