Giovedì, 17 Ottobre 2019
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Waving the Sustainable Development Goals


UN Communications Officer for Italy, Fabio Graziosi has been working for the UN Regional Information Centre (UNRIC) in Brussels since September 2004. He also covers Malta, the Holy See and San Marino.

This summer, the SDGs were among the highlights of the Festival of Towers  – a popular celebration of music, dance, visual arts and folklore held near Naples, Italy, every year.

The UN Regional Information Centre (UNRIC) Brussels surprised the organisers by proposing that the traditional flags used during the Italian medieval folklore tradition of flag-waving be replaced by seventeen flags with the SDG icons.  

The UNRIC Information Officer responsible for Italy was surprised by the strong enthusiasm of the Ente Sbandieratori (flag-wavers) Cavensi to help the UN raise awareness of the 2030 Agenda.

Eighteen flags (one for each goal plus the SDGs logo) were produced and young wavers started training. 

Meanwhile, the attention of local public institutions and the media grew thanks to an online and media campaign supported by UNRIC Brussels.

The SDG flag show kicked off the Festival of Towers before 3,000 spectators, leading the way to performances by artists from Chile, Georgia, Mexico, and South Africa.

The organizers welcomed the partnership with UNRIC. Mr. Medolla, speaking on behalf of the flag-wavers, said, “It opened up new prospects, strengthened our determination to build a ‘tower of peace’ and made us committed champions of the SDGs in the years to come.”

SDG Poster 2018 2


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