No return to abnormal: campaign on Agenda 2030 in railways and metro stations in France

This week, Elyx, digital ambassador of the United Nations, will be present in more than 800 stations and in the metros of four major cities in France, to highlight sustainable development, to avoid a “return to the abnormal” after the COVID-19 pandemic and to build a society that protects the people and the planet.

Organized with the support of the Publicis Group’s Media Transports agency, this campaign, initiated and designed by the Elyx Foundation, will focus on Agenda 2030. Agenda 2030 is a plan of action to transform the world, broken down into 17 Sustainable Development Goals (SDGs) and adopted by the 193 Member States of the United Nations in 2015. The campaign is supported by UNRIC.

Four video animations will be visible, for more than a week, on digital panels in 837 stations across France and in the metros of Paris, Toulouse, Rennes and Marseille.

These animations present the 17 Sustainable Development Goals divided into four themes: living together, inclusive economy, environmental protection and international solidarity.


“We aspire to a different world. We want a different world now.”

“The COVID-19 crisis reveals, more than ever, how interconnected and interdependent we are. Pandemics, such as pollution or climate change, but also inequalities know no borders. Our destinies are inextricably linked, and we cannot leave anyone behind at the risk of suffering the consequences for everyone,” says Yacine Ait Kaci, founder of Elyx and president of the Foundation of the same name.

“We know it, or we feel it. As we come out of confinement, we aspire to a different world. Now,” he adds.


A unique opportunity to rebuild our world, and to make it better.

At a recent conference at the end of April, attended by 35 countries, the United Nations Secretary-General said, “We have a rare and short window of opportunity to rebuild our world better. Let us use the post-pandemic economic recovery to lay the foundations for a safe, healthy, inclusive and more sustainable world for all people.

According to a survey by Focus 2030, a partner of the campaign, only 11% of French people say they are aware of the 17 Sustainable Development Goals.

“The SDGs are a realistic plan. The UN estimates that achieving Agenda 2030 requires the mobilization of 3% of the world’s GDP per year by 2030. By way of comparison, the COVID-19 crisis costs an average of 3% of GDP per month of lockdown, according to the Banque de France,” says the Elyx Foundation.


The decade of action 

In September 2020, Agenda 2030 and its 17 Goals will be five years old. There are 10 years left to implement them. Everyone can participate in achieving the Goals, from governments to citizens, from local authorities to private companies.

Elyx, with his eternal smile and language that speaks to everyone, has been committed to the values of the United Nations since 2015 and has become a key player in the promotion of the SDGs. He is the first, and only, digital ambassador of the UN. The Elyx Foundation was created in 2018 under the aegis of the FACE Foundation.

In order to fight misinformation and increase understanding of the COVID-19 pandemic, the Elyx Foundation has widely disseminated comprehensive fact sheets for the general public via its social media networks.

Focus 2030, a partner of the campaign, supports international actors in the fields of communication, mobilization and advocacy for the Sustainable Development Goals.

Média Transport is the advertising agency of the Publicis Group, the third largest communications group worldwide. Média Transport is a partner of the three largest transport operators RATP, SNCF and SNCF RÉSEAU as well as local transport authorities.

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