ACTNOW Campaign

To preserve a livable climate, greenhouse-gas emissions must be reduced by half by 2030 and to net zero by 2050. Bold, fast, and wide-ranging climate action needs to be taken by governments and businesses. But the transition to a low-carbon world also requires the participation of citizens – especially in advanced economies.

ActNow is the United Nations campaign for individual action on climate change and sustainability. Every one of us can help limit global warming and take care of our planet. By changing our habits and making choices that have less harmful effects on the environment, we have the power to confront the climate challenge and build a more sustainable world.

By the end of 2022, more than 10 million actions have been logged worldwide. Use the #ActNow app to log your actions and contribute to the global count.


In the Spotlight

ActNow joins forces with Whatsapp to promote individual climate action

A new messaging service on Whatsapp suggests everyday actions that users can take to tackle the climate crisis.

Speak Up!

Speak up and get others to join in taking action. It’s one of the quickest and most effective ways to make a difference.

Measure your impact

In living a more sustainable lifestyle and tackling the climate crisis, knowing how our behaviors and actions impact the environment is a crucial first step. Measure your carbon footprint, now!


The ActNow campaign was launched at the UN Climate Change Conference (COP 24) in December 2018, with a call from Sir David Attenborough in conjunction with the award-winning “People’s Seat” initiative.


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