Freerice.com is an interactive vocabulary game in which players donate grains of rice to WFP every time they answer a question correctly, allowing children to simultaneous bolster their vocabularies and help feed the world’s hungry.
The money raised from advertising is used to underwrite FreeRice’s donation to WFP
How does it work? As you play Freerice and answer questions right, advertisements appear on your screen. When you see one of these advertisements, you trigger a financial payment to the World Food Programme (WFP) to support its work saving and changing lives around the world.
In the game, these payments are represented via grains of rice. The amount of money generated when you see an advertisement can vary but is roughly equivalent to what the World Food Programme spends to purchase 10 grains of rice.
By playing, you are generating the money that pays for this rice. This money is used for many types of assistance — not just rice — depending on where needs are greatest. Regardless of the type of assistance, you can be sure that 100% of all funds generated on Freerice go to the World Food Programme, and 93.5% of every payment received by the World Food Programme goes directly towards helping children and their families. Freerice does not earn or keep any money it raises. You can learn more about the different ways the World Food Programme is funded here.